I'm Urooj Shafait, a GoHighLevel and AI automation specialist based in Northampton, UK. I build and fix GoHighLevel accounts, set up CloseBot and A2P 10DLC, and build voice AI, AI agents and MCP servers. I'm also a full stack WordPress developer. Custom, every time.
50+ projects delivered • 6+ years experience • 100% client owned
What I Do
MCP servers, AI agents, voice AI, apps, websites, Chrome extensions, and ready-made GoHighLevel snapshots. Pick something below, or tell me what you need and I will build it custom.
Give Claude, ChatGPT, or Gemini real control of your tools. I build and host MCP servers for GoHighLevel, CloseBot, Votel AI, and custom APIs.
Full GHL control through AI. Contacts, pipelines, calendars, invoices, workflows, Voice AI, sub-accounts, snapshots. 592+ tools in one conversation.
AI chat agents that qualify leads, answer questions, and book appointments inside GoHighLevel and CloseBot. Built to feel human, not robotic.
AI that answers the phone, qualifies callers, and books jobs. Inbound and outbound voice agents that sound natural and never miss a call.
AI agents that actually do the work. Lead outreach, follow ups, research, data entry, and full workflows wired into the tools you already use.
Complete GoHighLevel campaigns you can import in minutes. Pipeline, forms, calendar, workflows, and an AI chat agent, all built and ready.
Full web and mobile apps built from scratch, like Raahi Flow. Clean, fast, and made to fit how your business actually runs.
WordPress sites built properly: custom plugins, Elementor builds and WooCommerce e-commerce, made fast, responsive and easy for you to run.
Browser extensions and backend automations that remove the repetitive work, from lead scraping to LinkedIn and CloseBot outreach systems.
I audit apps built with Lovable, Claude, or any stack, plus voice and AI systems. I find what is broken or unsafe and tell you how to fix it.
GHL MCP Server
Stop clicking through menus. Tell Claude what to do and watch it happen — across every module, every location, every client account.
| Task | Before | With MCP |
|---|---|---|
| Add contact + tag + opportunity | ~8 min manual | ~12 seconds |
| Trigger workflow & enrol contacts | Manual per contact | One Claude command |
| Pull pipeline report | Manual export | Instant in Claude |
| Send targeted campaign | Multiple screens | One conversation |
| Manage sub-accounts | Login per account | One AI session |
Modules Covered
MCP Servers
An MCP server lets Claude, ChatGPT, or Gemini actually operate your tools, not just talk about them. I build and host them, so you can run your systems in plain English.
Control your entire GoHighLevel account through AI. Contacts, pipelines, calendars, invoices, workflows, Voice AI, sub-accounts, snapshots. 592+ tools in one conversation.
Run your whole CloseBot agency through AI. Create bots and personas, pull leads and messages, manage billing, and spin up live demos, all from one chat.
Run your Votel AI platform through AI. Contacts, unified inbox, calendars, voice agents, calling, SMS, email, and automations, all from one conversation.
Snapshots
Complete GoHighLevel systems you can import in minutes. Pipeline, forms, calendar, workflows, and an AI chat agent, all built and ready to run.
A ready-to-install GoHighLevel snapshot for pest control companies. 38 assets and 15 workflows, with an AI chat agent that qualifies leads, quotes, and books treatment visits.
New niches are on the way. Want a ready-made campaign for your industry built the same way? Tell me the trade and I will build it.
Portfolio
Full SaaS apps, MCP servers, voice AI, and automation systems built from scratch for startups, agencies, and service businesses worldwide.
Built a live voice AI product from the ground up. Real-time AI phone and web agents that greet callers, answer questions, qualify leads, and book calls, with a no-code agent builder, live demos, and multiple voice engines. Used in real prospect demos.
Engineered an end-to-end outreach system: scrape and qualify leads with AI, run A/B campaigns, and hand replies to a CloseBot conversational agent through a GoHighLevel bridge that books calls automatically. A hands-off lead-to-booking pipeline.
Architected a custom Model Context Protocol server from scratch bridging Claude Desktop and GoHighLevel. 592+ tools across 42 modules — agency owners control their entire GHL account via natural language. Engineered a two-token OAuth system for stable, 24/7 API connections with no manual refresh required.
Bray Chapman — Tradie Force
Engineered a custom AI app using Google Studio Visual AI and Make.com. Processes uploaded house floor plans, automatically detects rooms, calculates square metres, and attaches the processed data and quote directly to the client's GoHighLevel CRM profile via webhooks.
Ryan — Drain Leads
Built a complex backend ecosystem syncing GoHighLevel with ServiceTitan for a plumbing agency. Implemented CloseBot Conversational AI to qualify Angi leads, read real-time dispatch capacity, and instantly book appointments into the ServiceTitan dispatch board via Make.com and Zapier.
Eric — Palisade Scents
Full e-commerce overhaul for a luxury fragrance brand. Managed 8,000+ WooCommerce products with dynamic 55% retail markups. Optimised speed and LCP with WP Rocket, Bunny CDN, and Cloudflare. Built Elementor mega menus and a comprehensive RankMath technical SEO strategy.
Will — Lockard.co
Built an API bridge using Make.com and OpenAI. A webhook listens for new external dialer calls, uses OpenAI to transcribe and summarise the audio, and automatically routes the formatted summary into GoHighLevel to notify the sales team — fully hands-off.
Sammy The Bull
Engineered a centralised email routing system using Make.com and GoHighLevel. Captures emails from multiple domain addresses, generates unique opportunity IDs, and intelligently routes them to Sales, Customer Care, or Admin pipelines with strict role-based visibility.
Cherif Amri — Lutex Design
Built a high-end, fully responsive bilingual (English/French) site from scratch using Elementor Pro. Engineered custom CSS for complex portfolio galleries, executed full mobile optimisation, and migrated the completed staging site to the live server.
Testimonials
Real words from agency owners, e-commerce brands, and service businesses across the UK, US, and Australia.
"I had the pleasure of working with Urooj on several AI automation and WordPress projects, and she absolutely delivered. Her ability to quickly understand our needs, build efficient systems, and communicate clearly throughout the process made her a standout partner. She brought strong technical expertise, a great attitude, and a sense of ownership that's rare to find. I'd work with her again in a heartbeat."
"I know, you are the best technical VA I have ever had. You are one person who I know will complete something difficult."
"This looks really good. It's literally something I've been thinking about getting set up — an agent that could go in and deploy tasks in GoHighLevel. I've told him a lot about you and the things you've built, especially with the onboarding flow. I've shown some of the stuff that you've built to Jonathan, and he's very impressed."
"I really appreciate your speed & work. I like when people move fast as it's how I work. Very impressed."
"You're a Rockstar! You came a long way and you learned a lot and taught me stuff too. It's not easy working in different time zones but we work good together and you understand."
"Excellent job Urooj! The site overall is shaping up to be one of the best. You are very talented."
"I really appreciate your work and your energy!! You have good skills. I give all my trust, do it like mockup. I like so much your work, much appreciated."
"Small details are important for me in website — and you delivered every one of them."
"Doing a great job. I really appreciate the effort. I'm super excited about the results we're gonna get from this."
"That doesn't get done without your hard work and effort. I have confidence in you."
"Congratulations. You have solved a problem for many people not just me."
"Definitely, I would love to keep working with you. You have a fantastic personality. You're good at what you do. Thank you, I really appreciate your input and your time on this."
"Thank you so much for double-checking and for setting it up properly." — Hayden
About
I'm Urooj Shafait (she/her), a GoHighLevel and AI automation specialist based in Northampton, UK, with 6+ years building production systems for startups, agencies, and service businesses across the UK, US, and Australia.
I build and fix GoHighLevel accounts, set up CloseBot and A2P 10DLC, and build voice AI, AI agents, MCP servers and ready-made GoHighLevel snapshots. I'm also a full stack WordPress developer (custom plugins, Elementor and e-commerce), and I build web and mobile apps and Chrome extensions. I also audit apps and AI builds to find what is broken or unsafe. I don't sell templates. I build systems that fit how your business actually works, tested and handed over with documentation.
My focus right now is the edge of what AI can do on its own: using the Model Context Protocol to give AI real, reliable control over the tools businesses run every day, and building anything custom a client needs around it.
Contact
WhatsApp is fastest. I typically respond within a few hours.