Short answer: HighLevel's LevelUp 2026 runs from 26 to 29 October 2026 at the Hilton Anatole in Dallas, with an optional Encore Day on 30 October. The big product reveal, LevelUp Day, was on Tuesday 27 October at 10:30 AM Dallas time (3:30 PM UK time). Before the event HighLevel said more than 300 features and updates would be revealed live, along with a first look at its 2027 roadmap. On 27 October it published its LevelUp Day roundup, which lists 167 updates; the AI agent and Voice AI items are in the Confirmed announcements table below. This page lists only announcements I can confirm on HighLevel's own website, changelog or help docs, and I update it as they are published.
This page is updated as news lands. HighLevel often announces features on stage before the release notes go up. I only add an item here once HighLevel has published it officially, and I only mark something as "Live" when HighLevel's changelog or help docs say it is available.
LevelUp 2026 at a glance
| What | When (Dallas time) | UK time |
|---|---|---|
| Registration and AI Dev Center open | Mon 26 Oct, from 12:00 PM | From 5:00 PM |
| LevelUp Day (product reveal and 2027 roadmap) | Tue 27 Oct, 10:30 to 11:45 AM | 3:30 to 4:45 PM |
| Co-founder Q&A | Tue 27 Oct, 1:15 to 2:00 PM | 6:15 to 7:00 PM |
| Product deep dives, breakouts and panels | Wed 28 Oct | Wed 28 Oct |
| Final day and wrap up | Thu 29 Oct, ends after 4:00 PM | Ends after 9:00 PM |
| Encore Day (add-on, sold out) | Fri 30 Oct | Fri 30 Oct |
Times come from the official LevelUp 2026 agenda. Dallas is five hours behind the UK this week, because the UK clocks went back on 25 October and US clocks do not change until 1 November.
Confirmed announcements
How to read the status column:
- Announced: HighLevel has published it, but it is not available to use yet.
- Beta or Labs: available to switch on in Labs or as a beta, so expect changes.
- Live: HighLevel's changelog or help docs say it is generally available.
- No label: HighLevel's roundup lists it without a Labs or Beta label. That does not confirm it is switched on in every account, so check the help article first.
On 27 October 2026 HighLevel published its own LevelUp Day 2026 roundup, which lists 167 updates and says it will be updated with more details. The table below covers the 11 AI agent and Voice AI items from it that my LevelUp Day AI agent and Voice AI guide covers, with each status as HighLevel's roundup gives it. For everything else, see HighLevel's full post.
| Announcement | What it is | Who it is for | Status | Official source |
|---|---|---|---|---|
| Convert n8n workflows into Managed Agents Added 27 October 2026 |
Import an n8n JSON export into Agent Studio and it builds a Managed Agent with the same logic, mapping triggers to inbound webhooks, logic nodes to decision rules and app nodes to CRM actions or API calls, for you to review before you save or publish. My guide. | Agencies and developers with n8n flows | Beta | HighLevel LevelUp Day roundup Help article |
| Voice AI MCP connector Added 27 October 2026 |
Speech-to-speech Voice AI agents can use tools from connected apps or custom MCP servers during a live call, with a "When to use" instruction for each tool and tool call statuses in test transcripts. My guide. | Agencies building Voice AI | No label | HighLevel LevelUp Day roundup Help article |
| Conversation AI MCP server support Added 27 October 2026 |
Conversation AI bots can use MCP servers mid-conversation, next to the Knowledge Base and Workflows, with 40+ catalog apps or custom MCP URLs and instructions for when to use each tool. My guide. | Agencies building chat agents | Labs | HighLevel LevelUp Day roundup Help article |
| Outbound AI Agents Added 27 October 2026 |
Conversation AI agents start the conversation when a CRM event happens, such as a form submission, a missed call or a deal stage change, and follow up on a set schedule. My guide. | Agencies and sub-account users | Labs | HighLevel LevelUp Day roundup Help article |
| AI Campaigns for database reactivation Added 27 October 2026 |
Bulk AI Campaigns to old leads, past customers or stalled deals using a Conversation AI agent, sent immediately, scheduled or as a drip, with the agent taking over when someone replies. Step 1 is the Conversations AI - Outbound toggle in Labs. My guide. | Agencies and sub-account users | Labs (Outbound toggle) | HighLevel LevelUp Day roundup Help article |
| Voice AI answers WhatsApp calls Added 27 October 2026 |
Voice AI agents can answer incoming WhatsApp calls as the first line or as a fallback, set per WhatsApp number. My guide. | Sub-account users on WhatsApp | No label | HighLevel LevelUp Day roundup Help article |
| Clone Voice AI agents to sub-accounts, plus versioning and draft testing Added 27 October 2026 |
Clone a Voice AI agent and its linked CRM assets to several sub-accounts at once, and edit and test changes in a draft before you publish or roll back. Cloning has no label; Agent Versioning is switched on in Labs. My guide. | Agencies | No label (cloning) Labs (versioning) |
HighLevel LevelUp Day roundup Help article Help article |
| Flow-based Conversation AI builder and Build Agents with AI Added 27 October 2026 |
A visual canvas that routes chats to specialist agents with their own instructions and tools, and Build with AI, which sets up an agent from a description or one of 9 templates. The flow builder has no label; Build with AI is switched on in Labs. My guide. | Agencies building chat agents | No label (flow builder) Labs (Build with AI) |
HighLevel LevelUp Day roundup Help article Help article |
| A computer for Managed Agents and Ask AI Added 27 October 2026 |
Managed Agents can browse websites, manage files and run terminal scripts with approval controls, and Ask AI gets a private cloud machine with a browser, terminal and Files app. My guide. | Agencies and sub-account users | No label | HighLevel LevelUp Day roundup Help article Help article |
| Project Management over MCP Added 27 October 2026 |
Connect a compatible AI client to HighLevel Project Management through a hosted MCP endpoint and OAuth sign-in to create tasks, manage Lists, post comments and update statuses. My guide. | Agencies and teams using Project Management | No label | HighLevel LevelUp Day roundup Help article |
| Workflows A/B testing Added 27 October 2026 |
Split contacts evenly across 2 to 10 workflow paths and measure them against a conversion goal, with the option to send new contacts down the winning path when the test ends. My guide. | Agencies and sub-account users | No label | HighLevel LevelUp Day roundup Help article |
What HighLevel confirmed before the event
Before the event, HighLevel's official pages confirmed only the following:
- The event runs from 26 to 29 October 2026 at the Hilton Anatole in Dallas, with an Encore Day on 30 October (LevelUp 2026, HighLevel events).
- The co-founders said they would reveal more than 300 features and updates live, and the ticket includes a 2027 roadmap reveal at LevelUp Day (LevelUp 2026).
- HighLevel's Release Radar for 19 to 23 October said that week's updates were lighter because of "massive announcements" at LevelUp.
HighLevel has now published its own LevelUp Day 2026 roundup, so the Confirmed announcements table uses that. I still leave out feature lists from other sites.
Released just before LevelUp
These shipped in the run-up to LevelUp and are worth knowing about now. HighLevel's LevelUp Day roundup also lists the Social Planner workflow triggers.
- Claude and Gemini in Conversation AI (Labs): choose Anthropic, Google or OpenAI models per agent, with a fallback model. Release Radar, 19 October week. My step-by-step guide: how to use Claude or Gemini in Conversation AI. HighLevel published a full changelog entry for it on 27 October, still in Labs, which adds that GPT 5 and GPT 5 Mini retire on 30 October (see the 27 October table).
- Schema dashboard in a new SEO & AEO tab for websites and funnels. Release Radar, 12 October week.
- Social Planner Posts workflow trigger (released, changelog dated 25 October 2026): start a workflow when a post has approval requested, is approved, has approval rejected, is scheduled, is published or fails, with filters for category, platform, post type, social account and tags. HighLevel changelog.
Shipped on LevelUp opening day (26 October)
HighLevel's changelog had a busy Monday. Everything below was published on 26 October 2026, the first day of LevelUp. When I first listed these, HighLevel had not labelled any of them as LevelUp announcements. Its LevelUp Day roundup, published the next day, includes some of these features too (for example social comments in Conversations and keyword search), but I keep them here, grouped by changelog date. The status for each one comes from its own changelog entry: "Released" means the entry does not mention a beta or Labs, "Limited beta" and "Labs" are HighLevel's own words.
Released does not always mean in your account today. When I tested my own account on 26 October 2026, keyword search in Conversations was live, but social comments in Conversations and the six new filters were not showing yet. I have not tested the WhatsApp carousel templates, forms in WhatsApp Flows, blog comments, WordPress Antivirus, the new WordPress site menu, the WhatsApp template library, WhatsApp call recording and transcripts or the new WhatsApp Flows languages in my own account yet. HighLevel often rolls changes out over a few days, so check your own account before you promise anything to a client.
| Release | What it does | Status | Official source |
|---|---|---|---|
| Social comments in Conversations | Comments on Facebook, Instagram and TikTok posts published through Social Planner land in the Team Inbox. Each commenter becomes a contact, and you can reply in public or move to a DM. | Released | Changelog |
| Keyword search in Conversations | Search for any word or phrase across the whole inbox or inside one conversation, then filter by date, channel, direction, owner, attachments or followers. | Released | Changelog |
| Six new Conversations filters | Filter the inbox by Channel Account, Last Call Status, Contact Type, Opportunity Pipeline, Opportunity Stage and Opportunity Status, and combine them with AND or OR. | Released | Changelog |
| Social Intelligence | Brand mentions, industry trends, share of conversation against up to 3 competitors, saved topics and email alerts. Find it under Marketing, Social Planner, Social Intelligence. | Limited beta Selected users only |
Changelog |
| Social Connect Invite | Send a client a password-protected link so they can connect their own social accounts to the sub-account, without logging in to it or sharing passwords. Links expire after 30 days. | Labs Switch on in Settings, Labs |
Changelog |
| Reputation widgets on location dashboards | 16 new dashboard widgets for review requests, reviews and responses, including response rate, average response time and AI versus manual replies. | Released | Changelog |
| Bulk Reviews AI management | Set Reviews AI to Off, Suggestive or Auto for one or many sub-accounts at once from Agency, AI Suite, AI Setup. Agency and sub-account settings stay in sync. | Released | Changelog |
| Reviews AI agents upgrade | Brand voice controls, quality guardrails against risky wording, an option to hold sensitive reviews for a person to approve, and a live preview of replies to positive, neutral and negative reviews. | Released | Changelog |
| WhatsApp carousel templates | One WhatsApp marketing message with 2 to 10 swipeable cards, each with its own image or video and up to two buttons (quick reply, call or website). It is charged as one marketing message. The number of cards is fixed when Meta approves the template, and every card must have the same parts. | Released | Changelog |
| Forms via WhatsApp Flows | Send one of your existing HighLevel forms as a WhatsApp Flow, so the lead fills it in without leaving the chat. Answers are saved in Forms, Submissions against the right contact. Send it from Conversations, a workflow or a bulk action. | Released | Changelog |
| Comments on blog posts | A new Comments element for HighLevel blog post pages: threaded replies, emoji, one image per comment, likes and dislikes, email one-time code sign-in for readers and a Moderator badge for your team. A Comments tab in Blogs handles approvals, and settings are per blog site. Comments do not go to Conversations or Contacts yet. | Released | Changelog |
| Antivirus for every WordPress site | For WordPress sites hosted on HighLevel. Shield runs ten checks (including core and plugin files against official versions, unused plugins, HTTPS, WordPress version, hidden errors and search visibility), explains each problem in plain language and fixes it in one click, with a Back up first option. Hardening adds ten one-click protections, such as blocking user enumeration, disabling the file editor and XML-RPC, security headers and login rate limiting. A Threats column and scan-all cover every site. Fixes change the live site, and HighLevel says to leave XML-RPC on if you use the WordPress phone app. Find it in Sites, WordPress, open a site, Antivirus. | Released | Changelog |
| New site menu and sites list for WordPress hosting | Each WordPress site now opens to one left menu: Info, Analytics, WordPress Management, Backups, Antivirus and Advanced Settings, with arrows to switch sites. The sites list is now a full table with status, threats, updates, uptime, backups, performance and storage. Troubleshooter and Activity Logs have moved under Antivirus. | Released | Changelog |
| WhatsApp template library | 52 ready-made WhatsApp templates (32 marketing, 20 utility) written for industries such as home services, web design, legal, beauty and insurance, in six languages including English (UK). Search, filter, favourite, edit and check a live preview before you submit. Meta still reviews each template. Find it in Settings, Communications, WhatsApp, Templates, Create template, Pre-built templates. | Released | Changelog |
| WhatsApp call recording and transcripts | Record WhatsApp calls, transcribe them, or both, for each number. The recording sits in the conversation next to your messages, with a transcript that shows who said what, and the call language is picked up automatically. Before recording starts, callers hear a short consent announcement in a language you choose, with a reason you set. Find it in Settings, Communications, WhatsApp, Calling, Recording and transcription. Free to use at the moment, though HighLevel says Meta may charge for it in future. | Released | Changelog |
| WhatsApp Flows in your customer's language | Appointment booking flows now come in 13 language options: English, German, Spanish, French (France and Canada), Italian, Dutch, Norwegian, Portuguese (Brazil and Portugal), Danish, Finnish and Swedish. The whole booking screen follows the language you pick, from the timezone and date pickers to the confirm button, and the live preview shows it in that language. A Language column in the flows list shows what each flow uses. Form flows show in whatever language you write them in. Find it in Settings, Communications, WhatsApp, Flows, Create Flow, Appointment booking, then Language on the Flow details step. | Released | Changelog |
Shipped on 27 October
Also from HighLevel's changelog, all dated Tuesday 27 October 2026. The changelog entries themselves do not mention LevelUp, but many of these features also appear in HighLevel's LevelUp Day roundup (for example TikTok Ads, MCP servers in Conversation AI, Outbound AI Agents and calculated fields). I list them here by changelog date, with the status from each entry. Status comes from each entry: "Labs" means HighLevel says to switch it on under Settings, Labs, "Private beta" and "Beta" are HighLevel's own wording, and "Released" means the entry does not mention Labs or a beta. As of 18:03 UK on 27 October, the changelog has 48 entries dated that day. Thirteen are Labs features (six in Conversation AI, five in the CRM for companies, association labels and record workflows, plus Test Workflow and Inbox Preview), two (Forms to CRM and calculated fields) are in a private beta and one (Email Domain Warm-Up) is a beta you request access to, so check the Status column before you plan client work around any of them.
Not tested yet. I have not tested any of the 27 October items in my own account. That includes the Claude and Gemini models in Conversation AI, which I covered from the Labs release in my Claude and Gemini guide. The Forms to CRM update is part of HighLevel's Opportunity-First private beta, so most accounts will not see it yet. Calculated fields are also in a private beta. Labs features need switching on per sub-account, and released features can take a few days to reach every account.
GPT 5 and GPT 5 Mini retire on 30 October. HighLevel's Claude and Gemini changelog entry says Conversation AI agents on these two models should be moved to another model before then. Check every agent's Model setting this week.
| Update | What it does | Status | Official source |
|---|---|---|---|
| Advanced QR Code Analytics | QR Code analytics now go beyond total and unique scans, with breakdowns by device, browser and location (country, state and city). Historical scan data from 28 August 2024 onwards is included. Find it by opening a QR code in the QR Codes section and going to its analytics view. | Released | Changelog (27 October 2026) |
| Claude and Gemini models in Conversation AI | The Model menu now lists Claude Opus 5.5, Claude Sonnet 5.5, Claude Haiku 5.5 and Claude Haiku 4.5, plus Gemini 3.8 Flash, Gemini 3.7 Flash and Gemini 3.5 Flash Lite, next to GPT. Each model shows a relative cost from $ to $$$$. The settings icon next to the model lets you pick a Secondary Model from any provider (it cannot be the same as the primary), which takes over when the primary model is down. In Build with AI you can ask for a model change in chat. Prompt, actions, knowledge base, channels and settings stay the same. HighLevel says GPT 5 and GPT 5 Mini retire on 30 October, so agents on them should be moved before then. | Labs Settings, Labs, Conversations AI | Claude & Gemini Model Support |
Changelog (27 October 2026) |
| Build with AI for Conversation AI agents | Choose Create with AI, describe the agent in plain words or start from a template, answer a few questions, and it sets up triggers, channels, booking and hand-off actions, knowledge base, instructions and an outbound opening message. Change anything by chatting, test it with Test agent, and switch to the manual editor at any time. | Labs Switch on in Settings, Labs |
Changelog (27 October 2026) |
| Outbound AI agents with triggers | A Conversation AI agent can message first when something happens in the CRM: a form or lead form (Facebook, Instagram, Google, TikTok), a new contact, a tag, an appointment booked or confirmed, an opportunity created or moved, or a missed call. Up to 5 automatic follow-ups, working hours that hold messages until opening time, a Deploy tab split into Inbound and Outbound, and an Outbound dashboard. | Labs Settings, Labs, Conversation AI | Outbound AI Agents |
Changelog (27 October 2026) |
| Conversation AI Campaigns (database reactivation) | From Contacts, AI Campaign, pick an audience (prebuilt reactivation segments, a Smart List or selected contacts), choose an agent and start. The agent writes a personalised first message per contact, follows up up to 5 times and handles replies, including booking. Send all at once, at a set time or in drip batches. | Labs Uses the Conversation AI | Outbound AI Agents Labs switch |
Changelog (27 October 2026) |
| MCP servers in Conversation AI | Connect up to 5 MCP servers per agent from the Marketplace (HighLevel names Google Calendar, Drive, Sheets, Docs, Canva, Zapier and Apify among 40+) or add your own by HTTPS URL. You say when the agent should use each server and untick any tools it should not use. Each call shows in the AI response details and Agent Logs. | Labs Settings, Labs, MCP support for Conversation AI |
Changelog (27 October 2026) |
| Rich elements in Conversation AI replies | Agents can reply with quick replies, lists, link buttons, images, files and formatted text, shown natively on WhatsApp, Messenger, Instagram and Live Chat. SMS, email and other channels get the same content as plain text. Switch it on per agent under Response Behavior, Enable Rich Elements Support, and set Response Rules for when each element is used. Carousels and cards on Messenger and Instagram are listed as coming soon. | Released | Changelog (27 October 2026) |
| Test your agent upgrade and redesigned Deploy tab | Test your agent can preview replies as each channel shows them (Preview as), and can test the outbound opening message with a test contact who is never messaged. The Deploy tab now groups Inbound, Outbound, working hours and agent details. Outbound testing needs the Outbound AI Agents Labs switch and does not work for flow-based agents. | Released Outbound testing needs Labs |
Changelog (27 October 2026) |
| Advanced Time Zone Support in Conversation AI | Before offering slots, the agent confirms the contact's time zone, working it out from a city or address and asking only when it cannot tell (for example a whole state or country that spans several zones). It saves the zone to the contact's standard Time Zone field through the Contact Info action and shows slots in the contact's local time. For prompt-based agents in Auto-Pilot mode. | Labs Settings, Labs, Conversations AI | Advanced Time Zone Support |
Changelog (27 October 2026) |
| New field types in the Contact Info action | The Contact Info action can now fill radio, checkbox, single and multiple dropdown and phone custom fields, plus the standard Contact Source and Contact Type fields, from what the customer says in their own words. Only the field's own options are saved, and each update shows as a Contact Field Updated event in the conversation. | Released Every sub-account, prompt-based agents in Auto-Pilot |
Changelog (27 October 2026) |
| Profile and Business Cards | A new QR icon in the top bar opens a Profile Card (built from your user details) and a Business Card (built from the sub-account's business details), created automatically. Add social and custom links, share a link or downloadable QR code, or save it to your wallet. Save Contact is on by default, Exchange Contact (off by default) turns scans into CRM contacts, and each card tracks its own scans. Four new permissions sit under QR Codes. | Released | Changelog (27 October 2026) |
| QR code usage limits and builder revamp | Set a scan limit (1 for single use) and an expiry, either a duration or a date range in a time zone you pick, checked at scan time so printed codes keep working. Scanners see a clear message when a code is expired, used up or not active yet. The QR builder has a new side rail, and the QR codes list tags codes as Limited or Inactive. | Released | Changelog (27 October 2026) |
| New Integrate tab in Forms, Surveys and Quizzes | A dedicated Integrate tab with Embed (live previews of every embed option), Share (links, social sharing and a ready-made QR code for every form, survey and quiz), Email and Connection (see connected workflows and start a new one). Saving now opens a modal with next steps. Embedding straight into funnel steps and website pages, and seeing those connections, are listed as coming soon. | Released | Changelog (27 October 2026) |
| Product-level conditional logic in Forms and Surveys | Use individual products as IF conditions in all four logic types (Redirect URL, Display Custom Message, Disqualify Lead, Show/Hide Fields), and show or hide single products or variants inside the Sell Products element. Works in both the old and new Forms and Surveys builders. | Released | Changelog (27 October 2026) |
| Affiliate Manager public API | 32 public REST endpoints (28 new, 4 improved) for affiliates, campaigns, commissions, payouts, payout methods, referred customers and leads and affiliate media, using v3 OAuth 2.0 with two new scopes, affiliate-manager.readonly and affiliate-manager.write. | Released | Changelog (27 October 2026) |
| Audit logs for Affiliate Manager | Affiliate Manager is now a module in Settings, Audit Logs, recording who changed campaigns, affiliates, commissions and payouts, with before and after values. Available to sub-account admins. | Released | Changelog (27 October 2026) |
| PayPal-denied affiliate payouts | Payouts that PayPal denies or fails now show in a new Failed tab with the reason, instead of showing as Paid. A Processing tab shows payouts still being confirmed, and Retry Payment moves a failed payout back to Approved for Payout. | Released | Changelog (27 October 2026) |
| Unlimited sub-affiliate hiring depth | In multi-tier campaigns, affiliates at any level can now recruit sub-affiliates. Commissions still follow the campaign's tier settings, counted back from the affiliate who made the sale. No setup needed. | Released | Changelog (27 October 2026) |
| Quiz element in Funnels and Websites | A native Quiz element you drag onto any funnel step or website page, so there is no embed code to copy. Create a new quiz or pick an existing one, and edit it in a popup that covers 90% of the screen without leaving the builder. | Released | Changelog (27 October 2026) |
| Forms to CRM: opportunities, companies and custom objects with no contact | A form can now create an opportunity with no contact, or two linked records: opportunity and company, opportunity and custom object, or company and custom object. You pick the association label, plus the pipeline, stage, status and value for every submission. Opportunity Name is required on any form with opportunity fields. | Private beta Opportunity-First private beta, enabled per location |
Changelog (27 October 2026) |
| QR codes for Calendars, Services and Rentals | New QR code types for calendars and calendar groups, services, service groups, staff and booking pages, and rentals and rental categories. Each calendar, service and rental also gets a ready-made QR code inside its own section, showing total scans and last scanned date, with design editing and download. These codes also appear in the QR Codes list. | Released | Changelog (27 October 2026) |
| Recommendations, error detection and Insights in Forms, Surveys and Quizzes | When you save, existing validation errors show in a list and next to the field, and you can click one to jump to it. Recommendations flag things like example.com placeholder links, unnamed custom fields, Sell Products left in Test Mode and Bot Protection switched off. A new Insights tab shows conditional logic and custom field counts, auto responder and email notification status, and payment mode. No new validation rules. Works in old and new builders, and Recommendations can be switched off in Settings. | Released | Changelog (27 October 2026) |
| Automatic taxes and better address collection in Forms and Surveys | Forms and surveys with the Sell Products element can now calculate tax automatically from the address the customer enters in the Address element, once Automatic Taxes is configured. The Address element label can be renamed, for example to Shipping Address. A new Billing Address toggle in Sell Products needs Shipping Address switched on first and uses the same fields as the Address element, and customers get a Same as Shipping Address checkbox. | Released | Changelog (27 October 2026) |
| Calculated fields | A new Calculated custom field type that fills itself in from a formula: Custom formula, Time between, Time since or Time until. Results can be a number, true or false, text, a date or a date and time, with a function library for maths, text, dates and logic. Values recalculate when the source fields change and cannot be overwritten by a manual edit, an import or a workflow. Works on contacts, opportunities and custom objects, and can be used in workflows and as Smart List columns and filters (Time since and Time until fields work as columns only). | Private beta HighLevel's own wording |
Changelog (27 October 2026) |
| Automatic company creation by email domain | Out of Labs and available to every sub-account. When a contact is created or their email changes, HighLevel links them to the company with the same email domain, or creates and enriches a new company (domain, name and logo) when none matches. Free email providers such as Gmail and Yahoo are skipped, and you can exclude your own domains. It is on by default for new agencies only, so existing agencies turn it on in Settings, Objects, Companies, under Automations. | Released Live for everyone, off by default for existing agencies |
Changelog (27 October 2026) |
| Link a contact to multiple companies | Create a custom association label between Contacts and Companies set to Many Companies, then link one contact to every company they work with, from either record. Primary Company stays a system label that cannot be edited, and company merge fields still use the Primary Company. | Labs Labs, Association Labels and Multiple Companies for Contacts |
Changelog (27 October 2026) |
| Association labels for contact roles | Describe how a contact relates to a company, such as Employee, Billing contact or Decision maker, with single or paired labels (for example Employer and Employee) and limits in each direction. One person can hold more than one role at the same company, and when you email from Companies you can choose recipients by label, with duplicates removed. | Labs Labs, Association Labels and Multiple Companies for Contacts |
Changelog (27 October 2026) |
| Associated records in contact Smart Lists | Add a Smart List column for each association label, with a chip for each linked record and a +N count when there are more. Filter contacts with Contains any, Does not contain any, Is empty or Is not empty, and save the result as a Smart List. The Company name column is now called Primary Company. | Labs Labs, Association Columns and Filters for Contacts |
Changelog (27 October 2026) |
| Association Created workflow trigger | Start a workflow when a new association links CRM records (contacts, opportunities, custom objects and companies). Available in standard, Custom Object and Company workflows, with filters for the associated object and the association label. | Labs Labs, Association Created Trigger |
Changelog (27 October 2026) |
| Send SMS from Custom Object and Company workflows | The Send SMS action now works in Custom Object and Company workflows. Choose recipients by association label (all, the most recently associated or the earliest associated contact), combine record fields with contact fields in the message, and check delivery in the action's Statistics. A contact under several selected labels gets one SMS per run. | Labs Labs, Send SMS action |
Changelog (27 October 2026) |
| Folders for contact documents | Create folders, including folders inside folders, for each contact's documents, move files between folders without uploading them again, and delete custom folders. Deleted files and custom folders go to Trash and can be restored for 60 days. System folders and the files in them cannot be deleted for now, and HighLevel lists deleting files from system folders as coming next. | Released | Changelog (27 October 2026) |
| TikTok Ads in Ad Manager | Build, publish, manage and measure TikTok Lead Generation campaigns in Ad Manager, next to Meta, Google and LinkedIn. Leads come in through TikTok Instant Forms (created in TikTok Ads Manager first) or Direct Messages, with budget, schedule, bidding and interest and behaviour targeting, carousel image or video ads with a live preview, and results in Statistics. | Released | Changelog (27 October 2026) |
| Shareable AI agent chat pages | Give a workflow AI Agent Action its own hosted chat page with a shareable link. Visitors sign in with an email and one-time code, and the email must already belong to a contact. The page stays offline until the workflow is published and you switch it to Live, sessions show in Agent Chats, and each visitor reply is billed like an AI Agent execution. | Released | Changelog (27 October 2026) |
| AI Builder fills in workflow steps with your account data | AI Builder in Automation, Workflows now finds the forms, pipelines, stages, snippets, tags, users and other records you name in your prompt and sets them in each step as it builds. It only uses records that already exist, and HighLevel says to review every step before you publish. | Released | Changelog (27 October 2026) |
| Two-way Meta campaign sync in Ad Manager | Existing Meta campaigns, ad sets and ads come into Ad Manager when you connect a Meta ad account, and edits made in either Ad Manager or Meta Ads Manager sync both ways in near real time. You choose which campaigns to sync by status and time period. The Campaigns page splits into Created in Ad Manager and Synced from Meta, synced campaigns open in the usual campaign builder with advanced Meta settings left alone, and results are reported the same way for every campaign. Already connected? Turn on the Sync toggle under Ad Manager, Settings, Meta Ad Account. | Released | Changelog (27 October 2026) |
| Graphic Library in the Funnel, Website, Store and Webinar Builders | A native library of more than 11,000 icons, emojis and illustrations, opened from the left panel, from an element's settings or by typing ":" while editing text. You can recolour icons (not illustrations), generate an illustration with AI or upload your own, and drop a graphic on the canvas or attach it to an element such as a button. HighLevel says emails and other builders come later. | Released | Changelog (27 October 2026) |
| Typography in Brand Boards | The Typography tab in Brand Boards now covers Headings 1 to 6, Subtitle 1 and 2, Body 1 and 2, Caption and Overline, with sensible default mapping, manual changes that persist and a redesigned preview panel. For now it works inside Brand Boards only. HighLevel says the Funnels builder is next, then Websites, Forms and Emails. | Released | Changelog (27 October 2026) |
| Quick-create a brand board from the email builder | When a sub-account has no brand board, "Create brand board" in the email builder's colour picker now opens a modal in place instead of a new tab. Paste a website URL to import colours, logo and fonts, or start from a preset or blank, adjust, then save, and the colours appear as swatches straight away. Email builder only for now. | Released | Changelog (27 October 2026) |
| Templates previewed in your brand colours | The template modal's preview lists your Brand Boards on the right, so you can see a template in your own brand colours before you choose it, and it loads already recoloured. Changing Brand Board colours later does not update templates you have already applied. | Released | Changelog (27 October 2026) |
| Template Switcher in the Email Builder | A new icon in the Email Builder's top tray opens the Template Library, so you can swap the template on an email you are already editing. Applying one replaces the canvas content, and you are asked to confirm first if the email has content. Design editor only for now. | Released | Changelog (27 October 2026) |
| Brand and custom colours for QR codes | The QR code colour picker now shows your Brand Board colours and your saved global custom colours as swatches, so you can match a QR code to a brand without typing hex codes. | Released | Changelog (27 October 2026) |
| Test Workflow | Test a single trigger with a real event from your account (listening lasts 15 minutes), test one action at a time with its input and output shown, or run the whole workflow and watch each step report Success, Failed or Skipped. A History tab keeps every test run, and Retry run repeats one with the same data. HighLevel warns that every test runs the real steps, so messages are sent and records are created or changed. | Labs Open HighLevel Labs, turn on The New Test Workflow |
Changelog (27 October 2026) |
| Inbox Preview in the email builder | Preview how an email renders in real email clients such as Gmail, Outlook and Apple Mail, filtered by device and light or dark mode, and preview as a specific contact. It shows the estimated email size with a warning if Gmail will clip it, and flags previews that are out of date after an edit. Works in the email builder and the AI editor. Each sub-account has a set number of previews, and failed ones do not count. | Labs Settings, Labs, Inbox Preview |
Changelog (27 October 2026) |
| Email Domain Warm-Up for LC Email | Automated warm-up for dedicated sending domains, for agency and sub-account domains, with no third-party tool. HighLevel creates warm-up mailboxes on your domain and ramps daily volume toward a goal you choose, and your contacts never receive warm-up emails. Each domain card shows a health score, deliverability and a report with SPF, DKIM, DMARC and MX status. You request beta access through HighLevel's form, then start it under Settings, Email Services, Dedicated Domain and IP. Free during the beta. | Beta HighLevel's own wording, request access |
Changelog (27 October 2026) |
| Badges for Communities | Communities can award badges automatically: one-time badges (Group Admin, Newbie, Founding Member) and engagement badges that refresh each quarter (Always On, Top Contributor, Power User, Crowd Favourite). Members pick one badge to show beside their name and get notified when they earn one or reach 80% of a requirement. Set it up under Community, Settings, Badges, with badge designs under Memberships, Credentials. | Released | Changelog (27 October 2026) |
| Meeting Room | Built-in video calls: a personal room with a permanent link, instant meetings, unique links for calendar appointments, guests without an account, screen sharing and chat, co-hosts, waiting rooms and passcodes. Meetings can be recorded with speaker-labelled transcripts, and you can generate an AI summary from the transcript. Open it from Meeting Rooms in the side panel, or pick Meeting Room as a calendar's meeting location. HighLevel's Founder Plan page lists Meeting Rooms among its Founder-only features. | Released | Changelog (27 October 2026) |
| Breakout Rooms in Meeting Room | Split a Meeting Room call into up to 100 breakout rooms, assigned automatically, manually or by participants themselves. Hosts can move people, join any room, broadcast to every room, set and extend a timer, and recording and live transcription can be controlled per room. Start it from the meeting toolbar. | Released | Changelog (27 October 2026) |
| Workflow Maps | A visual map of a sub-account's workflows, folders and the tags, forms, calendars, pipelines and custom fields that connect them, built from your existing workflows. You can search and filter it, follow one contact's journey across workflows, review failed executions, find unused or default-named workflows with Cleanup and ask an AI assistant about it. Open it from Automation, Workflows, Workflow Maps. At launch it is available only to agency users and agency admins, and HighLevel's Founder Plan page lists Workflow Maps among its Founder-only features. | Released | Changelog (27 October 2026) |
For the eight CRM entries above (calculated fields, automatic company creation, multiple companies, association labels, Smart List associations, the Association Created trigger, Send SMS in record workflows and document folders), my in-depth guide is GoHighLevel CRM update: calculated fields, companies and associations.
For TikTok Ads in Ad Manager and shareable AI agent chat pages, see GoHighLevel TikTok Ads and shareable AI agent chat pages. For AI Builder filling in workflow steps with your account data, see GoHighLevel AI Builder now fills in your workflow steps.
Two Conversations entries now carry a 27 October date. HighLevel's changelog now dates keyword search in Conversations and the expanded Conversations filters 27 October 2026. I first listed them on 26 October, so they stay in the 26 October table above and are not counted again here. My Conversations keyword search and filters guide covers both.
Plan change on 27 October: the Founder Plan
This one is not a changelog entry, so it is not counted in the table above. On 27 October 2026 HighLevel announced the Founder Plan on its Founder Plan page and in a launch post on X. Neither calls it a LevelUp announcement.
- Price: $497 a month, "formerly the Agency Pro Plan", with a 14 day free trial. Starter ($97) and Unlimited ($297) stay as they are on the same pricing table.
- What it adds: everything in Unlimited, plus rebilling with markup and a set of features HighLevel lists as only available on the Founder plan, such as SaaS Mode, HighLevel Industries, Ticketing, Project Management, Events, Workflow Maps, Meeting Rooms and the A2P Console.
- Not ready yet: Custom Onboarding and the Email Health Console are marked Coming Soon, and Payment Commissions and AdFuel have no published rates or terms.
My guide: GoHighLevel Founder Plan ($497): Who Should Upgrade.
My guides to these releases
- LevelUp Day 2026: GoHighLevel AI agent and Voice AI updates, covering the 11 AI agent and Voice AI items from HighLevel's LevelUp Day roundup, with the status of each and how to use them.
- GoHighLevel Founder Plan ($497): Who Should Upgrade, covering the new $497 plan, its Founder-only features, what is still coming soon and who should upgrade.
- GoHighLevel TikTok Ads and shareable AI agent chat pages, covering TikTok lead gen campaigns in Ad Manager and hosted chat pages for workflow AI agents.
- GoHighLevel AI Builder now fills in your workflow steps, covering the records AI Builder can find and set, a worked example prompt and a review checklist.
- GoHighLevel Workflow Maps: AI assistant, linked workflows, errors and contact journeys, covering the Workflow Maps assistant, Workflow Canvas, the errors view and 60-day contact journeys, with who can use them at launch.
- GoHighLevel CRM update: calculated fields, companies and associations, covering calculated fields, automatic company creation, multiple companies per contact, association labels and the new record workflow options.
- GoHighLevel Conversations update: keyword search, social comments in the inbox and 6 new filters, with a step-by-step setup and callback and deal-stage inbox views.
- How to set up GoHighLevel Reviews AI agents with brand voice and guardrails, covering sensitive review holds, live preview and bulk setup from the agency view.
- GoHighLevel WhatsApp carousel templates and forms in WhatsApp Flows, with step-by-step setup, Meta approval and the card rules.
The Social Planner Posts workflow trigger is listed in the section above. Its changelog entry is dated 25 October 2026, the day before LevelUp opened.
What this means for agencies
Every LevelUp brings a wave of new features, and the temptation is to switch everything on the same week. A calmer approach works better for client accounts.
1. Separate "announced" from "available"
Plenty of what is shown on stage arrives later, often in Labs first. Do not promise a client a feature until it appears in HighLevel's changelog or help docs and you can see it in your own account.
2. Test in your own sub-account first
Labs features can change week to week. Try anything new in an internal or demo sub-account, write down what breaks, and only then roll it out to one client at a time.
3. Check what it replaces or overlaps with
New native features sometimes overlap with tools you already pay for, or with automations you have built. Before you switch, list the workflows, integrations and custom code that touch the same area, so nothing silently stops working.
4. Watch for pricing and plan changes
If HighLevel announces new plans, add-ons or usage pricing, check the official pricing page and your agency billing before changing what you charge clients. The first confirmed plan change is the Founder Plan, which HighLevel announced on 27 October 2026.
5. Update your client documentation
If a feature changes where things live in the menu or how a client logs in, a short note or video to your clients saves a lot of support messages.
If you want help deciding what to adopt, see how I work on GoHighLevel MCP builds, read the GoHighLevel AI automation guide, or look at the CloseBot and GoHighLevel starter bundle.
Frequently Asked Questions
When is GoHighLevel LevelUp 2026?
LevelUp 2026 runs from 26 to 29 October 2026 at the Hilton Anatole in Dallas, Texas. There is also an Encore Day add-on on 30 October.
When were the LevelUp 2026 product announcements?
The main product reveal, LevelUp Day, was on Tuesday 27 October 2026 from 10:30 to 11:45 AM Dallas time, which is 3:30 to 4:45 PM in the UK.
How many features did HighLevel announce at LevelUp 2026?
Before the event, HighLevel's event page said its co-founders would reveal more than 300 features and updates live, plus a first look at the 2027 roadmap. Its LevelUp Day 2026 roundup, published on 27 October 2026, lists 167 updates and says it will be updated with more details.
Are LevelUp features available straight away?
Not always. Some features go live straight away, some go into Labs or beta first, and some are only previews. This page marks each one as Announced, Beta or Labs, Live, or No label (listed in HighLevel's LevelUp Day roundup without a Labs or Beta label), based on HighLevel's own roundup, changelog and help docs.
Where does HighLevel publish official release notes?
On its changelog at ideas.gohighlevel.com, its help centre at help.gohighlevel.com, and its weekly Release Radar posts on the HighLevel blog.
What did HighLevel release on the first day of LevelUp 2026?
On 26 October 2026 HighLevel's changelog added social comments in Conversations, keyword search in Conversations, six new inbox filters, Social Intelligence (limited beta), Social Connect Invite (in Labs), 16 Reputation widgets for location dashboards, bulk Reviews AI management from the agency view, an upgrade to Reviews AI agents, carousel templates for WhatsApp, forms sent through WhatsApp Flows, comments on blog posts, Antivirus for WordPress sites, a new site menu and sites list for WordPress hosting, a WhatsApp template library, call recording and transcripts for WhatsApp, and WhatsApp booking flows in 13 language options. Some of these features also appear in HighLevel's LevelUp Day 2026 roundup.
What did HighLevel release on 27 October 2026?
As of 18:03 UK on 27 October, HighLevel's changelog has 48 entries dated 27 October 2026. In Labs: Claude and Gemini models in Conversation AI, Build with AI, outbound AI agents with triggers, Conversation AI Campaigns, MCP servers in Conversation AI, Advanced Time Zone Support, multiple companies per contact, association labels for contact roles, association columns and filters in contact Smart Lists, the Association Created workflow trigger, Send SMS in Custom Object and Company workflows, the new Test Workflow and Inbox Preview in the email builder. Released: rich elements in Conversation AI replies, an upgraded Test your agent panel and Deploy tab, new field types in the Contact Info action, Profile and Business Cards, QR code usage limits and a new QR builder, advanced QR code analytics, a new Integrate tab in Forms, Surveys and Quizzes, product-level conditional logic in order forms, four Affiliate Manager updates (public API, audit logs, PayPal-denied payouts and unlimited sub-affiliate depth), a native Quiz element in Funnels and Websites, QR codes for Calendars, Services and Rentals, recommendations, error detection and an Insights tab in Forms, Surveys and Quizzes, automatic taxes with separate billing and shipping addresses in order forms, automatic company creation by email domain (now live for everyone), folders for contact documents, TikTok lead gen ads in Ad Manager, shareable chat pages for workflow AI agents, AI Builder filling in the forms, pipelines, tags, snippets and users you name in workflow steps, two-way Meta campaign sync in Ad Manager, a Graphic Library in the Funnel, Website, Store and Webinar Builders, typography in Brand Boards, quick brand board creation from the email builder, templates previewed in your brand colours, a Template Switcher in the Email Builder, brand and custom colours for QR codes, badges for Communities, Meeting Room, Breakout Rooms and Workflow Maps. In private beta: forms that create opportunities, companies and custom object records with no contact, and calculated fields. In beta (request access): Email Domain Warm-Up for LC Email. Some of these features also appear in HighLevel's LevelUp Day 2026 roundup.
Do I need to move my Conversation AI agents off GPT 5?
Yes, if any agent uses GPT 5 or GPT 5 Mini. HighLevel's changelog says both retire on 30 October 2026 and that agents on them should be moved to another model before then. Open each agent, check its Model setting, choose another model, test it and save.
Not sure which LevelUp features are worth switching on?
I build and fix GoHighLevel accounts, CloseBot, A2P 10DLC, Voice AI and AI agents for agencies and service businesses. Email me at urooj.shafat292@gmail.com with what you are thinking of changing and I will tell you honestly whether it is worth it yet.
Official sources
- HighLevel: LevelUp 2026 event page and agenda
- HighLevel: Events
- HighLevel: Release Radar for the week of 19 October 2026
- HighLevel: Release Radar for the week of 12 October 2026
- HighLevel: LevelUp Day 2026: The Next Evolution of HighLevel Features and Enhancements (27 October 2026)
- HighLevel: Founder Plan page (read 27 October 2026)
- @gohighlevel on X: Founder Plan launch post (27 October 2026)
- HighLevel changelog
- HighLevel changelog: Social Comments in Conversations
- HighLevel changelog: Search Messages by Keyword
- HighLevel changelog: Social Intelligence (Limited Beta)
- HighLevel changelog: Conversations, Expanded Filtering Capabilities
- HighLevel changelog: Social Planner, Invite clients to connect social accounts
- HighLevel changelog: Reputation widgets to Location Dashboards
- HighLevel changelog: Bulk Manage Reviews AI in Agency Setup
- HighLevel changelog: Reviews AI Agents are now more flexible and customisable
- HighLevel changelog: Create Workflows with Social Planner Posts (25 October 2026)
- HighLevel changelog: Carousel templates for WhatsApp (26 October 2026)
- HighLevel changelog: Forms via WhatsApp Flows (26 October 2026)
- HighLevel changelog: Blogs, Comments on Blog Posts (26 October 2026)
- HighLevel changelog: Antivirus for Every Site (26 October 2026)
- HighLevel Support: How to Use Antivirus for WordPress Sites
- HighLevel changelog: New Site Menu and Sites List (26 October 2026)
- HighLevel Support: How to Use the New WordPress Site Menu
- HighLevel changelog: Advanced QR Code Analytics (27 October 2026)
- HighLevel changelog: Run Your Agents on Claude and Gemini (27 October 2026)
- HighLevel changelog: Build with AI (27 October 2026)
- HighLevel changelog: Outbound AI Agents with Triggers (27 October 2026)
- HighLevel changelog: Conversation AI Campaigns (27 October 2026)
- HighLevel changelog: MCP Servers in Conversation AI (27 October 2026)
- HighLevel changelog: Rich Elements in Conversation AI (27 October 2026)
- HighLevel changelog: Test Your Agent and Redesigned Deploy Tab (27 October 2026)
- HighLevel changelog: Advanced Time Zone Support (27 October 2026)
- HighLevel changelog: New Field Types in Contact Info (27 October 2026)
- HighLevel changelog: Profile and Business Cards (27 October 2026)
- HighLevel changelog: Usage Limits for QR Codes and Builder Revamp (27 October 2026)
- HighLevel changelog: New Integrate Experience in Forms, Surveys and Quizzes (27 October 2026)
- HighLevel changelog: Product-Level Conditional Logic in Forms and Surveys (27 October 2026)
- HighLevel changelog: Affiliate Manager Public API Access (27 October 2026)
- HighLevel changelog: Audit Logs for Affiliate Manager (27 October 2026)
- HighLevel changelog: Handle PayPal-Denied Affiliate Payouts (27 October 2026)
- HighLevel changelog: Unlimited Hiring Depth for Multi-Tier Campaigns (27 October 2026)
- HighLevel changelog: Quiz Element in Funnels and Websites (27 October 2026)
- HighLevel changelog: Forms to CRM, create opportunities, companies and custom objects from forms (27 October 2026)
- HighLevel changelog: QR Codes for Calendars, Services and Rentals (27 October 2026)
- HighLevel changelog: Recommendations and Error Detection in Forms, Surveys and Quizzes (27 October 2026)
- HighLevel changelog: Automatic Taxes and Enhanced Address Collection in Forms and Surveys (27 October 2026)
- HighLevel changelog: Introducing Calculated Fields (private beta) (27 October 2026)
- HighLevel changelog: Automatic Company Creation and Association by Email Domain, Now Live for Everyone (27 October 2026)
- HighLevel changelog: Link a Contact to Multiple Companies (27 October 2026)
- HighLevel changelog: Define Roles for Contacts in Companies with Association Labels (27 October 2026)
- HighLevel changelog: Associated Records in Contact Smart Lists (27 October 2026)
- HighLevel changelog: Association Created Trigger (27 October 2026)
- HighLevel changelog: Send SMS Action for Custom Object and Company Workflows (27 October 2026)
- HighLevel changelog: Organize Your Contact Documents with Folders (27 October 2026)
- HighLevel changelog: Launch TikTok Ads from HighLevel Ad Manager (27 October 2026)
- HighLevel changelog: Shareable Agents in Workflows: Give Your AI Agent Its Own Chat Page (27 October 2026)
- HighLevel changelog: AI Builder Now Configures Workflows with Your Account Data (27 October 2026)
- HighLevel changelog: Sync and manage all your Meta campaigns in Ad Manager (27 October 2026)
- HighLevel changelog: Graphic Library in Funnel, Website, Store, and Webinar Builders (27 October 2026)
- HighLevel changelog: Typography in Brand Boards (27 October 2026)
- HighLevel changelog: Quick-create brand board from the email builder (27 October 2026)
- HighLevel changelog: Templates in your Brand Colors (27 October 2026)
- HighLevel changelog: Template Switcher in Email Builder (27 October 2026)
- HighLevel changelog: QR Codes: Apply Brand Colors and Custom Colors (27 October 2026)
- HighLevel changelog: New Way to Test your workflows (27 October 2026)
- HighLevel changelog: Inbox Preview: See How Your Emails Look in Real Inboxes (Labs) (27 October 2026)
- HighLevel changelog: Email Domain Warm-Up is here for LC Email (Beta) (27 October 2026)
- HighLevel changelog: Introducing Badges for Communities (27 October 2026)
- HighLevel changelog: Introducing Meeting Room (27 October 2026)
- HighLevel changelog: Introducing Breakout Rooms in Meeting Room (27 October 2026)
- HighLevel changelog: Introducing the all new Workflow Maps: See how your automations connect (27 October 2026)
- HighLevel Support: Affiliate Manager Public API overview, endpoints and scopes
- HighLevel Support: How to track Affiliate Manager activity with Audit Logs
- HighLevel Support: How to review and retry failed PayPal payouts in Affiliate Manager
- HighLevel Support: How unlimited sub-affiliate hiring depth works in Affiliate Manager